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Audio/Visual Art: Photography
PHOTOGRAPHY

 

 

Photography is the science, art and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.]
 
Typically, a lens is used to focus the light reflected or emitted from objects into a real image on the light-sensitive surface inside a camera during a timed exposure. With an electronic image sensor, this produces an electrical charge at each pixel, which is electronically processed and stored in a digital image file for subsequent display or processing. The result with photographic emulsion is an invisible latent image, which is later chemically "developed" into a visible image, either negative or positive depending on the purpose of the photographic material and the method of processing. A negative image on film is traditionally used to photographically create a positive image on a paper base, known as a print, either by using an enlarger or by contact printing.
 
Photography is employed in many fields of science, manufacturing (e.g. photolithography) and business, as well as its more direct uses for art, recreational purposes, hobby, and mass communication.
 
Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light, money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. The commercial photographic world could include:
 
  • Advertising photography: photographs made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team.
  • Fashion and glamour photography usually incorporates models and is a form of advertising photography. Fashion photography, like the work featured in glamour magazines, emphasizes clothes and other products; glamour emphasizes the model and body form. Glamour photography is popular in advertising and men’s magazines.
  • Still life photography usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made. Still life is a broader category for food and some natural photography and can be used for advertising purposes.
  • Food photography can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.
  • Editorial photography illustrates a story or idea within the context of a magazine. These are usually assigned by the magazine and encompass fashion and glamour photography features.
    • Photojournalism can be considered a subset of editorial photography. Photographs made in this context are accepted as a documentation of a news story.
  • Portrait and wedding photography: photographs made and sold directly to the end user of the images.
  • Landscape photography depicts locations.
  • Wildlife photography demonstrates the life of animals.
  • Paparazzi is a form of photojournalism in which the photographer captures candid images of athletes, celebrities, politicians, and other prominent people.
  • Pet photography involves several aspects that are similar to traditional studio portraits. It can also be done in natural lighting, outside of a studio, such as in a client's home.
 
 
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