CD and DVD producers, distributors and manufacturers employ the services of graphic designers to produce eye-catching covers and inlays. Design is an aid in selling a product or idea through effective visual communication. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
DVD-Video is a standard for storing and distributing video/audio content on DVD media. DVD-Video is still the dominant form of home video distribution worldwide except for in Japan where it was surpassed by Blu-ray Disc when Blu-ray first went on sale in Japan on March 31, 2006.
Movie and home entertainment distributors adopted the DVD format to replace the ubiquitous VHS tape as the primary consumer digital video distribution format. They embraced DVD because it produces superior moving pictures and sound, provides superior data lifespan, and can be interactive. At the same time, a demand for interactive design talent and services was created. Movies in the past had uniquely designed title sequences. Suddenly every movie being released required information architecture and interactive design components that matched the film's tone.
Compact disc (CD) is a digital optical data storage disc format. The format was originally developed to store and play only sound recordings but was later adapted for storage of data (CD-ROM). In 2004, worldwide sales of CD audio reached about 30 billion discs. By 2007, 200 billion CDs had been sold worldwide.
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