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Q-ute is a street brand that is meant for every day wearing. You can wear the Q-ute clothes after work when you wants to slip into something more comfortable and you can also wear it on a night out with your friends when you want to look good, coz we’re fresh like that. We’ve got a range of t-shirts and caps for now, as time goes on we will be making other things such as skirts/dresses for the ladies, jackets for winter and so on. The brand began in late 2008 and it is still going strong. Over the years we’ve been trying different materials and prints trying to get the perfect product which we believe now we have.
Who is the target market?
Our pay off line is “I am a brand...” which simply means I am the best in what I do. With that said it only makes sense to target people who are the best at what they do, who want to be the best at what they do and people who think along those lines. Our target market is all the go getters out there trying to make a difference in their lives and in the world.
What is the brand about?
Our pay off line is “I am a brand...” which simply means I am the best at what I do. When one refers to you as a brand it means that you are very good at what you do and people and companies will want to associate with you. It does not matter what you do for a living or what field of work you are in, you can still be the best in it and be regarded as a “brand”. Even though you are still in the township hustling, be the best that ever did it and your hard work will pay off. In a nut shell the brand is about inspiring and motivating people out there to work smart and hard so that people will want to associate with them and it won’t be difficult for them to go far in life.
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