We specialise in: Loyalty and Referral Programme Marketing, Collective Marketing and in Performance enhancement Programmes
Loyalty Programme Marketing
We are not a coupon vendor. When you contract with a coupon vendor to expand your reach into the marketplace you generally need to offer a 50% discount (two for one offer) and you pay the vendor a 25% marketing fee. Thus, you get 25% after you have reached a sales target; it could be months later. When a customer hands you a coupon and you meet the BOGOF (Buy One Get One Free) offer you get a coupon and they get the deal. Here's the problem; you never get to know who they are! Will they come back for normal prices? Are they loyal customers? Do you not need to market your sustainable value instead of hoping that "you are cheap" will be forgotten?
There is a better way. Own your brand and get your loyal customers to grow your business. This is how we are different. We build you a loyalty programme that we market to your customers. We will find the value that your customers want to share with their friends and in sharing the value your business will grow. Scroll down and sign up - we will contact you about getting your business growing.
You know that big business has an advantage; they have more customers, more market reach and a bigger budget. Why be alone on the internet? Chat to us about setting up a collective marketing chapter. Why be alone on the internet? Together, you are a big business with more reach, more customers and a bigger budget! Chat to us about setting up a collective marketing chapter in your neighbourhood. Scroll down and sign up - we will contact you about getting your business growing.
Customer Loyalty Programmes evolved from Frequent Flyer Miles, Hotel Bednights, Customer Frequency Punch Cards and more. An alternative approach to sales growth saw third party coupon vendors offering deeply discounted coupons which left little for the vendor. At the core, these tactics offered questionable customer loyalty.
Customer Relationship Management (CRM) was the term given to systems, in the early days of the internet, that had the goal of improving business relationships, customer retention and promoting sales growth.
With the viral growth of social media the way people interact with friends and business colleagues moved online. Given the power and reach of social media it offered an affordable platform for communication, that before, was the vision for very costly CRM systems.
We have taken affordable Customer Relationship Management (CRM) to the next level for SME's by optimising for phones to easily and quickly interface with social media to enable a unique Loyalty Programme Marketing environment that manages entry tickets, coupons, vouchers, reviews, #hashtag marketing, polls and surveys and much, much more.
Call centre interfaces with customers have moved to customers interfacing with each other. CRM was always meant to be social; it has just found a new playing field. This realigned customer-company interface has seen the focus move from Q&A surveys to conversations with companies and between customers. The new goal is to join customer conversations by offering customers benefits that they will be inclined to share.
Loyalty Programmes that recognise that "Brand Loyalty" is as much about increased sales as it is about improved operations, products and services are likely to soon be fine-tuning their success story by aligning expectations, perspectives, understanding and levels of satisfaction.
Customers self-appointing themselves as "Brand Ambassadors" eventuates if they are enabled to do so by being given something of value to share within an environment where it is simple and easy to do so. The influence of a satisfied customer upon another, a friend or business aquaintence is an extremely convincing grass-roots brand endorsement. When this becomes a broad based social media conversation, with transparency and consensus of opinion, the power of social media will be realised to close a viral sales loop.