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Finding the Value in Customer Loyalty

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LOYALTY PROGRAMME MARKETING
Loyalty programmes engage in a meaningful
way proving the desire to explore opportunities
for enhanced value
for both parties.
Find the
meaning and purpose
of what you supply to customers and partner the responsibility for success.
 
Loyalty is a two-way street. You have to give to get!
Be loyal to your customers!
Their success will be yours!
Loyalty programmes shoud seek to find ways of adding value to enhance the customer experience. Value may, but need not be financial. Often the most prized value received lies in non-financial benefits. Gallup states that less than a third of B2B customers are actively engaged with companies that they do business with. This means that over two thirds have no relationships with their suppliers and are thus easily persuded to switch suppliers. In fact, a good word from a friend or colleague may be all it takes to see the customer switch suppliers.
The key is to ensure that customers realise the value in their relationship with a supplier. When they do they will, if they are provided with value and a simple an convenient channel to to do so. Not only will this ensure that suppliers retain customers but it will ensure that returning customers are joined by their friends and business associates. Value could be found in the following:
Benefits
Use of assets
Knowledge
Expert advise
Exclusivity
Access to
scarce...
Partnerships
Working
together
Recognition
Awards & advocacy
Inclusive
Participation in events
Volume Pricing
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Webo Marketing Chapters
WMC's are a group of non-competitive, like minded businesess that seek to establish formal Customer Relationship Management (CRM) enablers including opt-in customer databases for short messaging, email and for a communicator app.
Why be alone on the internet?
When the group act together and consolidate campaign prizes that they each market to their customers the results are stagering.
It is not rocket science!
If the prizes or other incentives have value and are desired then, provided it is qick and easy to do, the campaign will go viral.
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