Webo's Link and List Communicator was developed to support the need for ONE CLICK CONTENT.
It fills a gap in the communication toolbox.
Let me explain.
Websites need to address multiple needs.
The needs of regular visitors and the needs of potential new users.
New users will be drawn to about us information, and existing users may be looking for specific information on a product or service.
The two types of users have different needs.
Websites tend to support browsing with a mouse or text conversations on a blog.
Users on mobile devices seek one click or tap content, and this is the gap that the Link & List COMMUNICATOR fills.
Websites tell your story.
Blogs host conversations.
Social Media offers idea diversity.
Mobile users seek quick links to information and browse by scrolling functionality.
You scroll through the activities of your friends on facebook.
You do not need a mouse nor a keyboard as content capture is limited to comments. Website structure is very different to that of Facebook which is scroll centric as are our Communicators.
Mobile phones are scroll friendly but when it comes to "type" and "browse" the size of the screens, the lack of a mouse and the small size of the keyboards or keypads makes website "browsing" difficult.
Phones, Tablets and iPads are tap and scroll friendly.
The keyboard and mouse are central to the design of a PC.
Website design evolved with a PC in mind.
The ease of keyboard content capture and mouse browsing drive the user experience.
Take the mouse away, and page navigation becomes difficult.
Shrink the size of the keyboard and capturing content becomes difficult.
What we have done is to reverse engineer a website site builder to be the foundation to our Link and List Communicators or Pocket Advisors.
Our site builder offers page builders, and Communicators link to pages.
We have four communicators in two types; those that are digital marketing businesses supplying local information hosted on directory listings and those that companies use to deliver one-click content to stakeholders.
Our first type of COMMUNICATOR is the One Click Content Communicator that delivers content on handsets to customers, suppliers, shareholders, staff, managers, school communities, club members, church convocations and other communities. Thus, the scroll friendly lists on Content Communicators link to content on specialist web pages.
Our Second type of COMMUNICATOR links lists to URLs eg directory listings.
A Directory WhatsGood Communicator lists hundreds of vendors or service providers that are listed on a Webo Directory.
The user scrolls the list and taps a selection to open the listing. T
he convenience is that the list is a handy contact list on a researched niche topic.
We offer business opportunities to like-mind people that are knowledgeable on a topic such as a local neighbourhood, lifestyle and leisure opportunities in a defined area, getaway or weekender break destinations and other niche interest topics such as weddings, hobbies, babies and more.
The business owner becomes a blogger, advisor and researcher of what's good on the topic.
As a critic on service delivery value is added.
When the list is good, it will go viral.
When it goes viral businesses will find value in listing upgrades which sustain their local online collective marketing business.
A feature and benefit of our COMMUNICATORS are the use of "Pull" vs. "Push" Technology.
One Click Content means that access is but one click or tap away.
The communicator builds relationships. Users know that the button bookmark on the home screen of their phones will open a list that when scrolled is designed to deliver the desired content in one click.
The COMMUNICATOR does not deliver pop-ups that can be annoying and it will not clutter e-mail inboxes.
It is a silent partner to knowledge on a topic of interest to the user.
It is accessed by tapping a button on a mobile devices home screen or by opening a bookmark on a PC.