MMO with the Webo SaaS

Making Money Online (MMO)

Do you dream of having a second income to fund your dreams?

The Webo Way is an alternative to big Ad Spend Budgets. It is a deliberate, systematic way of getting people to make referrals to your business, and it can help you stand out from the crowd. Buyers find what they want in GO Local Webo Marketplaces and Local Sellers get found in an affordably brilliant way.

Our Fairy Tale Business opportunities at www.ftale.bus can be your flight ticket

to make it happen.

A "ftale business" (f for Fairy)), gives substance to your dreams. It is a business that helps pay off debt, gives you something to get out of bed for, or which satisfies your desire to meet the goals you have for your life; travel, home ownership, college education for your kids and more. It is imaginative as it enables dreams to have hope. It promises an adventure as you drive your roadmap to your success with us navigating the way.

It is not a whimsical brand. "ftale" can be a Side Hustle, but it can also be a full-time drive to be what you want it to be. It can also be a dream come true business that you work passionately full-time.

Read on, and stand to be convinced that the Webo way is disruptive but has been around for a while. It is tried and tested worldwide but was put to mainstream pasture when the world fell in love with the Internet.

Your Fairytale Business could fund your dreams.

You have heard tell that getting found is about content, backlinks, keywords, SEO and much more. The problem is that over 1.5 billion websites do not fit on page one of a search result. The Webo Way is to Delight customers, give them something Relevant that is Easy to share, and they will if you Reward them for doing so. To get this right, you need to crisply define what you do and establish what is relevant to whom. We are business strategists; it is about getting your business found.

Making Money Online is about buying and selling - we help with both. See the menu tabs, Why Webo for Buyers and Why Webo for Sellers. In addition, we offer B4U business opportunities to build and market sites for those that are too busy for the DIY route.

YOU CAN BE AN ACCREDITED WEBO AGENCY. If you want to start a Webo Agency, there is no charge; we offer training and coaching and will sponsor your online business. Alternatively, you can elect to use our SaaS in your current business.

Your Promise

At the start, we suggest that you define your core competency. Imagine you are in a meeting and asked, “What do you do?” In formulating a considered response, you should reflect on your customers' pains, desires and frustrations and on what it is that you do to help.

Webo's Global Goals see us establishing an international supply chain of business opportunities. The trend towards second-income businesses and work-from-home businesses continues to grow worldwide.

It is simple GO LOCAL and give people something that they can say yes to, and they will buy.

The thing is, it only works if you do it.

The following template will assist you to articulate what it is that you do:

“ We help_____________________________________________________________________

achieve/do_____________________________________________________________________

so they can_____________________________________________________________________

without________________________________________________________________________”

e.g. We make it easy for delighted and loyal customers to make referrals that grow reputations so that these businesses generate sales leads on auto-pilot without huge ad spend budgets.

Your USP

In defining your USP, you will better capture it, if you reflect on the following building blocks:

Building Block 1:

What are the problems, pains, desires and aspirations that your products or services solve or provide?

e.g. Webo SaaS: We provide another way for businesses, buried under thousands of search results, to automate lead generation by getting their customers to grow their business.

Building Block 2:

What benefits do your customers gain from your products or services?

e.g. Webo SaaS: They benefit from the impact of automated lead generation.

Building Block 3:

What does your product or service allow your customer to accomplish?

e.g. Webo SaaS: It enables the business to grow and prosper.

Building Block 4:

What makes your product or service unique?

e.g. Webo SaaS: It is the World’s Most Complete digital marketing, platform-building software bundle.

Building Block 5:

Articulate your USP from the above.

e.g. Webo SaaS: The Webo SaaS is the World’s Most Complete digital marketing, platform-building, software bundle that enables you to build relationships, automate lead generation and more...

Your Building Blocks

What are the building blocks of your USP, and what is it?

Your Secrets

The benefits, impact, outcome, concerns and your dream for your business. e.g. The secrets to our success include:

• The Benefits (direct output): Automated lead generation
• The Impact: Improved customer relationships
• The Outcome: Prosperity and service delivery
• The Concerns: The shear size of the bundle will mask the ease of use and effectiveness

• Fun/Enjoyment: Driving campaigns is fun as it is easy to do

• The Dream: Maintaining the excitement of leading-edge development

What are the secrets to the success of your business?

The Science of Success

Getting the basics right. e.g.

• Maintaining customer delight

• Customer segmentation

• Ease of use
• Reward relevancy
• Campaign promotion
• Mobi friendly

Is there a science to the success of your business?

Agile Quizzes

Customer delight needs to be actively researched:

• Pilot quizzes: Be able to predict responses and nurture response rates
• Test micro-commitments
• Test product/service curiosity
• Test, problems, pains and desires
• Test self-interest: Why is it in a customer’s interest to submit
• Interviews: Follow up responses/nonresponsive submissions to find out why
• Test questions to establish if they demonstrate that you know their needs, etc.
• Test your story & questions that segment your customers so that you maintain question relevancy

• Understand the motives of your customers, better than your competitors
• Understand the step-by-step usage of your products or services to counter objections & inform development
• Build, engage, customer buy-in and reward customers for quiz submission
• Build leads and ask for referrals
• Establish who your most responsive customers are and segment for laser targeting
• Follow-up and target established needs with solutions and desires

Do you have an agile quiz that you have researched?

Your Customer List

Some businesses, e.g., cash-based retail stores, restaurants and others may not have a customer list. Many businesses do not have customer lists; if so, it is an excellent place to start.

Engage with walk-in traffic and partner with noncompetitor businesses with similar customer bases. Surveys that accurately define user problems, needs, etc., build credibility and share results, establish your business as an authority in your marketplace.

The Webo SaaS maintains specialist opt-in databases that offer the opportunity for each customer to:

Have a private online loyalty account
Opt-in for email push notifications
Opt-in for SMS push notifications
Add a Communicator button to the home screen of their phones for pull notifications
Login and engage; register comments, follow, and unfollow on blogs
Chat and private message participants in online meeting rooms
Link to information on Mobi link & list communicators, WhatsGood Communicators, Loyalty

& Referral Programme Communicators and in Online Meeting Rooms with video conference options.

Reward Relevancy

You must offer relevant rewards. There is a science to reward relevancy, which will be covered in detail on your Roadmap journey Phase 3 Stage 8: Marketing.

Webo has written Books on growing niche businesses, e.g., Hotels, Restaurants, Law Firms, etc. The bottom line is that “give to get” works! We will cover success stories along the Roadmap agreed upon for your business.

Campaign Promotion

One is not likely to buy a new car without allowing for the fuel needed to use it. Similarly, setting up a campaign, too, needs fuel to drive it to its market. Once seeded, it will grow organically.

The Loyalty and Referral Marketing Campaigns built with the Webo SaaS are designed to automate lead generation through reputation and referral growth built on the foundations of customer delight, ease of use and reward relevancy. This said they need to be promoted to get them growing. Local businesses with limited budgets can promote their campaigns without big budgets by a combination of activities such as:

Networking with friends, business connections and customers
E-mailing customers details of financial and information rewards
Adding Campaign Communicator App URL links to business cards, letterheads, brochures,
Facebook pages, newsletters, websites, etc.
Donating products as prizes that are featured on a Campaign Communicator App to local community gathering points such as schools, churches, local sports events, popular “watering holes,” etc.
Speaking on your area of expertise at schools or at hosted on or line events, webinars, etc.

• Distributing brochures or flyers to the businesses of those that influence opinion in your marketplace

• Appointing affiliate marketers to market your products and services

Customer Segmentation

The one size fits all approach to lead generation campaigns is fine if all your customers have the same interests, demographics, etc. This is unlikely, so to improve response/conversion rates, hyper-targeting a campaign to address the micro needs of your audience is recommended.

In short, a general list will have a low conversion rate, as will a list of members or followers that you have from a club, group etc. A list of past buyers of products in a given niche will have a high conversion rate.

With the growing success of audience-building campaigns, prospects will be at different stages in the customer cycle; prospect, buyer, loyal buyer, raving fan, etc.

Often overlooked are differentiating factors such as benefit relevance, interest and needs. This can happen when there is a dominant focus on buying more often versus buying a broader range of products or boosting reputations, awareness and referrals.

Put yourself in the shoes of the intended recipient of a reward. If the offer does not entice you to action, then the chances are that the request is perfectly good but one that is not of interest, nor do you need it. The problem in this example is the customer list that you are on. It is either not segmented appropriately, or it was not sufficiently researched to ensure that offers are of interest to you.

If each customer introduces one friend or business connection, in a year, you stand to double turnover and you are likely to do it in less time than it can be done by any other means.

The best way of obtaining the information needed to segment effectively is to ask for it!

In cases where there is resistance to quizzes and surveys, gamification is key to building acceptance and higher submission rates.

Use quizzes in a fun way in competitions, etc., so that your customers get to see that submission is in their self-interest. Another key is to follow up by phone or in-store interviews designed to ensure that customers see the result as being service delivery improvement.

A great way to understand the needs of customer segments is to create researched customer avatars that represent each segment. In this way, the deep dive needed to establish the differences will pay dividends as your marketing will show that you have product knowledge and market credibility.

Really, it is a simple but powerful concept; give people precisely what they want, and they will buy.

Ask yourself; Am I offering something that a potential buyer can say, YES to?

In a deep dive to understand customers' needs, desires, problems, etc., an excellent place to start is to establish what we call the static variables.

These include:

• Gender
• Age
• Education
• Pastimes
• Information sources

• Family/marital status

• Children
• Where they live, suburban home, city apartment, etc.
• Who are their influencers?
• Work skills set
• Social media involvement
• Acquisition preferences; online, in-store etc.
• Delivery preferences
• Lead time to delivery preferences
• What products matter to them
• What is the meaning of product performance to them
• What challenges do they face to meet their customer’s service delivery expectations

• What problems do your products solve
• What desires do your products meet
• How can your products be improved or customised to suit their needs better
• What differentiates your products from that of your competition

• How big is this segment, and is service delivery satisfaction measurable

Showing customers that you have a deep understanding of their needs will give your marketing campaign traction because the relevance will boost participation, ensuring that needs are met and that customer experiences are remarkable.

	The Webo Way is about old school marketing. It is Person to Person (P2P) aka Peer to Peer or Friend to Friend Marketing; it's old school and rests on old-school values. It worked for generations, and we have brought it back because it works. Customers who are delighted with a business can grow it by making personal referrals if it is easy and incentivised. An Internet search, as explained with supporting facts in the options listed on this site, show that getting found on the Internet only works for those with big Ad Spend Budgets spent, among other things, on auctions for PPC (Pay per Click Auctions). You do not need to do the math to know that only a few of the 1.5 to 1.8 billion websites can be on page one of a search result. Sites built, as you will see, with all the top site builders in the world, get 0% of their websites in the top 100,000 search results and "nobody" scrolls 100,000 search results. Webo Fairy Tale Business Opportunities will meet your expectations if they enable you to follow the dream that you want. Is it to be a Marketplace Marketer in your Hood, a Site Builder or Distributor? GO Local to a Marketplace in your "Neighbour'Hood" or to a Niche Marketplace that is an Online Trade Show and support your "Hood," Hobby or Past-time. Better still, why not chat with us about setting up an online marketplace to drive as your business with us navigating you to success. The Webo SaaS is a DIY software package that is comprehensive and the Built For You alternative is an exciting business opportunity for site builders.

P2P is cost-effective because it leverages the trust and influence of existing customers to attract new ones. Referral marketing does not require a large budget or a lot of resources to implement. It is as simple as asking your delighted customers to share your brand with their friends because you have made it easy to do, and by offering them incentives such as "Their next best read on a topic that interests them," discounts, free products, or rewards for doing so. Remember that discounts are not always as effective as sought-after knowledge or a book they can pass on with your contact details and an "About Us" page on an opening invite to pass it on. Do the research, the consensus is that P2P marketing gets five times more sales than Pay per Click impressions, and they convert from clicks to being customers significantly more often. The bottom line is that a referral from a trusted friend is a warm lead to buy because friends know who is suitable for your product, and the referral will be well received. Read about the business opportunities above, and stand to be convinced that while the Webo way is disruptive, it has been around for a while. It is tried and tested worldwide but was put to mainstream pasture when the world fell in love with the Internet.

A Book on eMarketing is a valuable guide to navigating your journey to online trading success. Sign-up, and we will share our book and many more ebooks with you to offer as referral rewards.

As business strategists with a track record in achieving so-called impossible turnarounds, we provide software as a service and then engage to navigate your journey to finding your website.

Time To Go Online - eBusiness > eCommerce > eMarketing

The three e’s to Making Money Online

There is no such thing as a Guarantee to instant Wealth, and those that believed it to be true often ended up stressed, broke or on the treadmill of trying one “winner” after another. Ultimately, most give up as they become tired of being fed lies.
What you need is what I call a secret to success. There certainly are others, but, here is ours. Define and implement a ROADMAP to Success.
Your ROADMAP must be Driven from the top of your hierarchy.
Get a mentor, coach or navigator, who has done it before, to keep you on track.
Consider moving from a quick start of selling affiliate products
to help establish your product-specific, relevant, and segmented lists to creating the products that you promote to your niche product-specific lists of buyers.
See the Getting Started Menu Option above for links to download the above book.

BUT IT ONLY WORKS IF YOU DO IT!