Step 1: Establish user needs
Content (Text, audio, image and video) relevant to users is dependent on user needs. Largely, user needs depend upon if they are new to a website or if they are established, long standing users. New users seek “about us” information whereas long standing users seek alerts, updates and other dynamic and specific day-to-day information on matters that concern them.
Step 2: Understand the delivery options
A four channel “Pull” approach is recommended;
3. Blog and
4. Social Media.
Websites are best for telling your story. Paint the broad picture that is relevenat to new users that do not know you.
2: The Communicator option
The LINK AND LIST COMMUNICATOR is an INTERPERSONAL MESSENGER that establishes a connection with users as a start to building a relationship. Long standing users seek not to browse but to QUICKLY AND EASILY obtain specific answers to information needs. One Click to link to updated webpages is the goal.
3. The Blogging option
VIRAL BLOGGING takes blogging to the next level. It does this via INTEGRATION with Families on Facebook, Businessmen on LinkedIn, Short Messaging on Twitter, sharing Images and Video on Instagram, Twitter & Facebook. It’s about reaching out to your audience on social media and on You Tube.
4. Social Media
Lastly, users are on SOCIAL MEDIA. You should embrace, integrate and manage the contribution that you can make to each other's conversations; it’s about teamwork!