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"Empowering individual owner-run bike & accessory retail stores with the Bike Zone competitive advantage."
The Bike Zone Group SA concept was inspired by the realisation that it"s exceptionally difficult for independent and owner-run bike / accessory stores to compete against the major Groups and Franchises.
Since they work in isolation they cannot match the prices, achieve the same levels of market penetration or acquire the skills sets of these large chains and franchises currently competing in the Southern African motorcycle / accessory industry.
Based on a voluntary trading model, Bike Zone"s buying opportunity is being launched @ end July 2011 with the aim of networking independent, owner run bike / accessory stores across South Africa, giving them access to the backing, buying and bargaining power of a consolidated group, while at the same time safeguarding their individuality and independence.
The nett result will be that in conjunction with this young and dynamic organisation, individual stores are finally able to compete against groups and franchises for market share without sacrificing profit.
The concept will prove successful and aims to have at least 20 owner managed Bike Zone retail outlets throughout South and Southern Africa by end 2011.
Bike Zone Group SA has ambitious plans to expand to 200 outlets by 2015.
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