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 GloCell is a leading group operating in the South African cellular telecommunication industry, providing a wide variety of prepaid products, services and solutions.
The company was established in 2001 with Investec Bank Limited as stakeholders.
GloCell has been built on strong partnerships with leading local and international organisations. Its unique strength lies in its trusted brand, its retail and wholesale distribution network which it controls and manages directly. GloCell has developed a strong reputation for its integrity in business, providing value for money on all its product services. GloCell has, to date, connected over 2 000 000 new cellular subscribers.
Retail Division
GloCell was voted “South Africa’s No.1 Service Provider” by consumers and the Industry Winner in the 2010/11 Ask Afrika Orange Index Awards.
GloCell Retail operates on a store-within-a-store basis, and has agreements in place with national recognised retailers. Over 1000 outlets currently sell our cellular deals including Dis-Chem, Express, Alpha Pharm, Discount Fashion, Fashion 4U and Nu Shop. GloCell is now in selected Walk-In-25, Caltex, Star Mart and Fresh Stop outlets.
GloCell is renowned for providing consumers with great cellular deals and value at competitive prices.
GloCell offers retailers stock on consignment, guaranteed margins, on-going revenue, merchandising cabinets, on-going marketing and display material. This is achieved through a spend of up to R50 million per annum on rate card advertising, predominantly on TV. This advertising promotes our cellular offers, which are available at partner retail outlets. Other advertising also includes: sponsorships, radio, national and regional print, leaflets and broadsheets. Through this activity GloCell ensures high volume sales, increased consumer awareness and brand equity for partner brands as well as increased traffic and sales to a retailer’s core business.
Independent outlets may become GloCell Dealers (GD) who receive the same benefits as retailers, as well as becoming part of the identifiable GloCell family with signage, point of sale and ongoing service.
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