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Alternative Dispute Resolution: Why It Does not Work and Why It Does

 Note: Where did it go wrong? Was ADR really just an empty promise?

 Country/Territory: South Africa



This is a classic article that has stood the test of time . You need to be aware of the pros and cons if you go this way.

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eBook Marketing
  • eBooks offer content that can be branded for distribution to target audiences.
  • eBooks have low appeal unless the content is relevant to the target audience in which case the value is high.
  • eBooks are an information product and are an ideal referral reward that can be shared to build new audiences in a defined niche.
  • Theey can be long but they too can be desired even if they are only a few pages long; the key is relevancy to the target audience and not the length.
eBook content can be used in a variety of ways including;
  • Breaking it up into multiple blog posts.
  • Creating a powerpoint slideshare deck for sharing on LinkedIn.
  • Host a webinar / video conference on the topic.
  • Create an infographic to highlight key points.
If you are looking for good stories or want to publish your content. Have a look at:
  • ArticleCity.com  and
  • EnzineArticles.com
  • Medium.com
The following will promote distribution via mini sites that you can set up to house your content:
  • sites.google.com and
  • Ttumbir.com
An advantage of eBook Marketing is that those that engage with you by downloading or linking to your content from social media can be set up as segmented audiences that you can target and retarget with content relevant to that audience. 

 

 
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