Goodmans Showcase

Governance In South Africa

Corporate/Commercial Law - South Africa - http://bit.ly/2ncScgj

Story / News Curation

You need a consistent stream of fresh ontent and one of the ways to get it, other than writing the content yourself is to offer links to published content. You can do this on your blog or on your social media pages with read more links that take interested people to your App where the strory headline links to the original page that was published.

It is a Pull Marketing tactic.

Pull Marketing entails attracting audiences with various forms of content on blogs, apps, social media pages and with websites. As with Push Marketing the relevance of the content on destination pages to audiences that arrive as well as the presentation thereof will be critically important.

The objective is to Attract, Delight and Reward (ADR).

Offering news highlights and Industry Reports on a regular and consistent basis will attract a following of interested people who will either be clients or prospective clients. It is an ADR Strategy that Works

BOOST a Keyword centric Video Post on Facebook to an audience that you predict to be relevant with Learn More links back to your Blog.
Hyperlink daily newsfeed stories on Facebook back to a Referral & Reward sharing App.
Present the Video, the full Story and an eBook version download on the BLOG and cross link to the Referral & Reward Sharing App.
Establish the POST engagement audience who will have watched your keyword video thereby moving from a cold audience to a warm re targeting advert audience.
Place newsfeed posts on the App with sharing and review links.
Reward sharing & reviews with a referral reward.
Launch an e-Mail campaign to existing clients to distribute the App to your clients.
Present a CTA on the blog posts and to the Engagement Audience to view eBooks on the App.
Offer a one-click Option to Share & Review on the App
Build an information link and list APPs
1. e.g 1: a LEGAL LINKS App with information sources relevant to business executives eg Director’s duties, online legislation, regulatory authorities, etc
2. e.g 2: Niche Online Trade Show Apps
3. e.g 3: Community Link & List Apps

STEPS 1, 2, 3, 4, 5, 7, 8 and 9 are steps to attract audiences to the eBooks that are on offer.

2 and 6 REWARD sharing and reviews.

3 offers eBooks and 10 offers an Information App.

IF THE REWARDS DO NOT DELIGHT CLIENTS THEY WILL NOT BE SHARED AND THE ENTIRE DIGITAL MARKETING CAMPAIGN WILL FAIL TO GROW AWARENESS.

YOUR CLIENTS WILL GROW YOUR BUSINESS IFTHEY ARE DELIGHTED WITH THE INFORMATION