Specialist Professional Services There was a time when a profession was deemed to refer to a very narrow group of occupations. Today, a profession is generally deemed to include occupations that require advanced and specialist education and training that will transfer knowledge and build trust in the individual to deliver their professional services. As an example a Doctor, Lawyer, Accountant and a Laser Beauty Therapist all must be educated to acquire the skills and then they must build experience before they will merit the trust that the service requires. A lawyer needs to have a deep understanding of the the needs and wants of the practice's clients. What are the client's strategic desires, concerns and weaknesses that need plugging. Armed with this information the lawyer will better be able to present proposals to the client. Professional services are about people dealing with people and so trust is not enough. There needs to be regular contact, there needs to be a system of gathering and promoting referrals. There needs to be a structured approach to relationship building. These latter matters are uniquely addressed by Webo's 4 Channel Marketing System. While the specifics may differ the Doctor, Lawyer, Accountant and Laser Beauty Therapist all have to have a deep understanding of their client's needs, wants, problems etc so as to offer advise on the way forward. All need to build relationships and so the Webo 4 Channel Marketing system is easily adapted to meet the needs of all professions. Many marketing/advertising campaigns reach into markets on an anonymous basis. Neither the potential buyer nor the seller have an inter-personal connection. The Webo App and the 4 Channel Marketing System build relationships which are critical to the growth of professional services. | 
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