Law Firms, like others grow by reputation and referrals. Rewards should meet needs and giving information products that will be shared will generate the referrals that will grow the firm. Here are some examples.
In the area of Private Law - market entry for many is when couples get married. In advance of the wedding many will seek legal advise in finalising the contracts that will govern a dissolution of the marriage. Offering a sharable reward of a Wedding Planners Contact list of 1,000 wedding suppliers will be highly desired and it will be shared to the right audiences at the right time.
It is not that corporate executives cannot find the links that detail matters that may on a regular basis be needed to finalise issues that arise. The fact is that the availability of an on phone button with links to hundreds of legislative, regulatory, local government, business association, etc links will be highly appreciate by many and it will be shared creating the opportunity for audience building through awareness marketing.
Link to this communicator and find eBook downloads, Flipbook reads, Link and List information communicators, online meeting rooms and much more. Certainly with a little research professional firms can create reputations for being modern fountains of knowledge !
WITH CHANNEL FUSION ALL FOUR CHANNELS ARE INTEGRATED UNLOCKING AUDIENCE BUILDING MULTIPLIERS
We help passionate Law Firms create demand for their services so that they can strategically accelerate growth without a huge adspend budget. We do this by coaching and consulting on our tried and tested frameworks and roadmaps. In addition, we supply our 4 channel loyalty and referral marketing platform with channel fusion to seamlessly Push, Pull, Engage & Promote your services.
Our LPM is a coached You Drive - We Nav solution with a B with U alternative.
The read more links on each of the above Frequently Asked Quiz Questions offer insight and further frameworks to guide your growth. Set out below you will find the alternatives plus the pros and cons that will enable you to gather your thoughts for a one on one chat with me.
All our systems including encryption, firewalls, malware monitoring, backups and hosting is based in the USA. Our programming and graphic design support teams are based in Asia with management based in South Africa.
The above video is a 5 minute executive summary of a 45 minute webinar.
Activate the Audio by clicking on the speaker icon.
The Quiz above details in 9 Questions the most Frequent Questions that we are asked.
Each READ MORE option on each of the 9 questions offers detail on each question.
Do I need to sign a contract and how long will it take to build the App?
No, you can unsubscribe at any time. By arrangement and given the availability of interesting content from you that will attract audiences we will assist you to fast track your build. You Drive - We Nav, is our preferred build option rather than a B4U approach.
How many people can I expect the LPM referral process to reach?
The statistical average number of people to be reached is about 100,000 however this will depend upon the local market size, the demand, the relevance of the referred content to recipients and on the size of your client list.
What do you get and what does the marketing technology do?
A 4 channel loyalty & referral marketing and engagement platform that is assisted DIY or turnkey B4U with button bookmarking SMART phone App technology; Just open, select menu & add to home screen for a SMART button link on your phone. The platform is enabled by your subscription to the Webo SaaS.
Marketing; 4 channel marketing with channel fusion to build demand for niche services.
Membership management and list client building; Personalised online loyalty accounts for each and every client that are part of our POPIA and GDPR compliance strategy.
Quiz pages; Survey clients for feedback to better understand client needs at a detail level.
Page stacking; Content presentation with landing quiz pages for hundreds of micro focus areas.
Link & List Communication; Tap to access bulk content delivery to phones and PC's.
Online meeting rooms; Client engagement via webinar/free call-in video conferencing for 1,000 clients!
Promotions & Ticketing; Vouchers, #Hashtag harvesting, focus area social media image harvesting and tickets to controlled access workshops, lucky draws, etc.
Loyalty; 3 Tier loyalty point programme with social comment sharing and review rewards re packaged services.
Online content management; websites, e-commerce stores, blogs, Smart Apps, product showcases, image and video galleries plus flipbooks link & list communicators, etc.
Wow, every single client gets a private social account to manage reviews, comments, etc!
Q: Okay, but is there a fast track option?
Step 1: Book a chat; It’s effective, faster and free!
Step 2: You decide; assisted BwY or B4U
Step 3: Checkout the availability of special sign-up offers
Step 4: Build your App with our help or watch us B4U.
Step 5: After the "kwik build" grow your platform & engag
The fast-moving world that we live in, is not hindered by historical possibility, but by future opportunity.
Get to know your client needs and create value driven needs based on possibility vs past client behavior based on desires and not on historical trends.
Give your delighted clients something to talk about or share and they will. It is the key to your digital marketing success.
Our Four Channel Marketing System is a unique ground breaking referral marketing tool that nurtures your client base to grow your business. Used optimally the system will find you new audiences and attract these into your client relationship system prior to them participating in loyalty and referral incentives, etc.
We assist with enhancing awareness, education and conversion.
If you have your own "Tech Savvy" marketing department you can DIY your own use of the system. For SME's and bigger entities, with no time to spare, that focus on core competencies we offer a complete management package so that you can focus on what you do best!
Relating to Their Websites & Digital Marketing is that they are not found online.
We help you to get found by building the alternative approach of getting your clients to grow your firm by them sharing content that you create.
What do we do for you? In summary:
We meet online, to discuss the vision, strategy, client profile and the location of the desired client base.
We finalise your preference between the DIY and B4U option.
You pay for your choice of engagement. See our Showcase Link above for our sign-up bonuses.
DIY: We set up your site and we offer online Q & A webinars plus HOW TO buid guidelines per page.
B4U: We listen, and we research your value to your clients and the benefits that are important to them.
You provide us with your success stories and other content plus your client list.
We build & market to your subscribers by way of the App, Blog or showcase.
We monitor your facebook Business Page, audience building, audience education & conversion analytics.
We suggest market reach booster alternatives including Google & Facebook adverts, Retargeting and more.
We implement, manage and report.
The LPM App is especially designed to grow your business by clients sharing comments with friends. Your clients will share and they will talk about you online because it is easy to do and because you have given them something to talk about.
Webo Loyalty Programme Marketing for the Legal Profession
When you have been on Facebook you may have noticed Facebook Ads placed by lawfirms. There is an immediate benefit that Facebook Ads have over other channels such as TV and print media. In a TV or Newspaper Ad the audience that you address is the total readership.
Paid Ads on say Google will present your Ad to those that search for information that triggers a keyword that you specified which makes your Ad a relevant search result to the person searching for information on a topic. Thus you define your relevancy, in terms of keywords, and Google uses these to only present your Ad to relevant audiences. We call these PULL ADS.
Facebook Ads, on the other hand, are not displayed to those searching for information. In fact, the reverse is true. Facebook Ads are shown to people on Facebook who are facebook browsers or who are engaged in connect, look and chat activities. Facebook Ads allow you to target very specific groups of people with a potential interest in hiring an Advocate or Attorney.
In this post we explore Facebook Ads as an opportunity for Law Firms to build their client audience.
"Everyone: Uses the Social Media:
The following statistics offer an insight to the potential of social media to grow your business.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Using social media as an effective customer service tool increases brand engagement and wins new customers.
Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases. (Source: The Drum)
Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook).
Four million of the above small businesses pay for social media advertising on Facebook. (Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook Ads in order to gain visibility and surpass competitors relatively easily.
Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot) Link clicks are your easiest and strongest chance of gaining views and shares for your content.
Some 2.56 billion global mobile social media users, equaling a 34% penetration; globally with 1 million new active mobile social users added every day (Source: We Are Social).
Users spend on average 69% of their media time on smartphones (comScore).
Facebook comes with an advantage: you can choose who you want to advertise to. Basically, there are 3 ways to target your potential clients on Facebook: audience targeting, retargeting and lookalike audiences.
1. Audience Targeting
Audience targeting is Facebook’s basic advertising option. Facebook assigns users to various categories based on their internal data and then allows advertisers to pick specific categories to target.
Here’s a quick overview of the options you have available with audience targeting:
Most law firms deal primarily with local clients, which makes this option incredibly useful. Basically, this option allows you to use various levels of location targeting (city, state, zip code, country, location radius in miles, etc).
Age & Gender
Depending on who your firm typically serves, this setting, as a part of a targeted audience setting, can be a good way to make sure that your ads are only being shown to the most relevant audience.
The “More Demographics” section allows you to target people by their self-described demographic data. For example, you can target parents people who have recently changed their relationship status or even specific income brackets.
Facebook determines a person’s “interests” by looking at the listed interests in a user’s profile and the pages they have liked. Here again, the usefulness of “Interests” will vary depending on the focus of your practice.
Behaviours allows you to target people based on job role, purchasing behavior or other specific actions that a user takes on Facebook.
As you might imagine, while these targeting options are interesting, certain areas of law will get a lot more value out of these targeting options than others. Fortunately, though, audience targeting isn’t your only targeting option for Facebook Ads.
Another effective way to build an audience on Facebook is through retargeting. Facebook retargeting works much the same as every other type of retargeting, with one special advantage: you can use Facebook retargeting to create lookalike audiences.
3. Lookalike Audiences
Hopefully, in the process of marketing your law firm, you’ve collected a large list of email addresses. The good news is, you can upload that list of email addresses to Facebook and Facebook will find any profile associated with an email address on that list. All of those profiles will go into a new custom audience that you can then target on Facebook.
So, if someone visited your website, filled out a form and then never responded to your outreach attempts, you can use this feature to get back in front of them on Facebook.
However, it doesn’t stop there.
Facebook also has a feature called “lookalike audiences” that identifies Facebook users who are very similar to the users in your email list and creates an audience around those users that you can market to. This algorithm is remarkably effective, which means you can essentially use lookalike audiences to market to thousands or even millions of people who are highly similar to the people who have already expressed an interest in your firm.
As an added bonus, you can use lookalike audiences with your retargeting audiences, too, so you can focus your marketing efforts on the people who are most likely to respond to your ads.
Where to Send Your Clicks
As a general rule of thumb, it’s best to not send Facebook Ad traffic to your home page. A good Facebook ad will have a very specific message and that message needs to be closely reflected by the content of the landing page.
Create a separate landing page for each new campaign. This will make your ads more effective and allow you to make the most out of those Facebook clicks.
Facebook Ads for Law Firms?
Should you give Facebook Ads a try? Facebook Ads work well for most firms and they should work well for your firm. Ads however must be well presented to relevant audiences who desire the offer presented.
WHERE DO I SIGN UP FOR A DIY 14 Day FREE TRIAL SaaS Package?
PcPe: The People Centred Performance Enhancement eBook is published in over one hundred countries and is available on Amazon. If you seek a turnaround strategy that works this eBook is tried and tested and has turned around small businesses, National Government Departments and even a University Department. You can read the reviews and about the USA 5 Star Award on Amazon. Click the links above to read these books on Webo Apps. TTGO: The book on the right Time to Go Online will help you navigate the challenges of going online. There is no charge for these eBooks - we do not ask for e-mail adresses. If you'd like to chat however, let's set up a strategy session and get your business growing.