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Referral Marketing Basics

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  • Your delighted customers make referrals
    • segment customer lists into target markets and design campaigns that reward customers in target markets to review, share and recommend their friends
  • You must promote your programme to:
    • existing customers
    • new audiences via
      • existing customer
        • reviews
        • sharing
        • 1 on l email recommendations
    • digital promotions & ads
  • You must offer relevant rewards
    • that are easy to review, share and email with a recommendation
  • You must have a programme that is mobile phone friendly and fully integrated with social media offering instant access to customers to engage, review, share and recommend.
    • It must be simple for customers to understand what is in it for them when they review, share and make referrals
    • Sign-up, eligibility criteria reward tracking and reward redemption must be easy to do
  • Building reputations and referrals by writing reviews, social sharing and emailing recommendations must be simple and easy
 
Read on...
 
  • Do your customers… grow your business?
  • Reputation & Referrals… grow businesses
  • Give to get works … Customers gifting voucher rewards works
  • Give to get… Identify, attract, delight, convert, retain, advisors, advocates
  • Online referral marketing… is word of mouth gone social
  • Coupons can attract…  unprofitable bargain hunters
  • From…Coupon to loyalty then referral marketing to close the loop
  • Done right, targeted referrals attract… loyal customers
  • Online referral automation…  is a key to a viral reach explosion
  • 20% to 50% of purchasing… is influenced by word of mouth referrals
  • Less than 30%, of the over 80%, of customers…  that want to, make referrals
  • Over 70% of delighted customers make referrals… if it’s easy & if they’re rewarded
  • Over 65% of marketers say that referrals by existing customers attracts new customers
  • Referral incentives work… when relevant to a targeted market segment
  • Sharing referrals on Facebook…  has a reach multiplier of over 1 to 200
  • Get 3 times more referrals… by simply asking for them
  • It’s about… doubling turnover in half the time
  • Desires and needs…  drive reward relevancy
  • Next steps… what got you here will not get you there
  • Reviews… drive social credibility & establish reputations
  • Sharing… is online word of mouth!
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Webo Digital Links
 
 

Link to the following Referral Marketing Comunicators:

- - - - - -

Our Loyalty & Referral Communicator is built to suit individual requirements with our SaaS for local businesses.

Join the Webo Refer-A-Friend or Business Connection Programme
Our Advocates cash reward is R500 ($30) & our Ambassadors get R1 000 ($60)
per successful Referral. T's & C's Apply.  Click here to READ MORE
 

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