One of the joys of a great holiday is sharing the adventure with your crowd. Business travel too lacks the glamour that many believe to accompany the necessity for away trips and it is the little things that ad value and comfort. All too often hoteliers lose sight of the fact that guests are potentially, their best a channel, to a broad audience of like minded people who could become loyal customers. Think about receiving a reward from a friend or business connection that is shared with a recommendation. The credibility of the promotion far exceeds that of conventional marketing campaigns. The power of social sharing to build awareness is legend as is the power of reviews to build reputations. Getting a great review and a referral from a delighted guest can be a liklihood if it is easy to do and if it is rewarded. On average, travel agents earn booking commissions of 10 to 25% yet not many see this as an opportunity to promote a Guest Referral Programme that need not be as expensive. Marriott and Air BnB have had legendary success with guest referrakl programmes and so too, can you get your guests to open an ipad and send a coupon to a friend with a recommendation. | 
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