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Setting Voucher Discount Pricing: A Comprehensive What If Chart

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Voucher Discounts
Pricing is always a game of "what if."  This said, the right answer will differ from client to client. Variables will include the age, maturity and popularity of the restaurant. The established reputation and the extent of the restaurant's subscriber list. The nature of an event and the extent to which it is anticipated to be a drawcard will be important criteria in making a decision.
 
Chat to us, and we will discuss the chart below as a part of our deliberations. Remember that we can change voucher details at any point in time. Vouchers sold need to be honoured but testing our customer base and  the markets appetite for a given special voucher discount. Contact us and we will discuss the pricing framework that is shown below.
 
"What If" Pricing Table - Webo Coupon Marketing  
Notes: a) Customer pays the Admin Fee b) For 2/4/1 deals double the no's in the column on the right
Item Value
 R200
 R200
 R200
 R200
 R200
 R200
 R200
 R200
R200
 Discount
 R20
 R30
 R40
 R50
 R60
 R70
 R80
 R90
R100
 Special /Deal Price
 R180
 R170
 R160
 R150
 R140
 R130
 R120
 R110
R100
Admin Fee
 30,00
 30,00
 30,00
 30,00
 30,00
 30,00
 30,00
 30,00
30,00
Variable  cost
 70,00
 70,00
 70,00
 70,00
 70,00
 70,00
 70,00
 70,00
70,00
Discount
 20,00
 30,00
 40,00
 50,00
 60,00
 70,00
 80,00
 90,00
100,00
Contribution
 110,00
 100,00
 90,00
 80,00
 70,00
 60,00
 50,00
 40,00
30,00
Item Value
 200,00
 200,00
 200,00
 200,00
 200,00
 200,00
 200,00
 200,00
200,00
Variable Cost
e.g. "Food Cost"
35%
35%
35%
35%
35%
35%
35%
35%
35%
Payment
90%
85%
80%
75%
70%
65%
60%
55%
50%
 Discount
10%
15%
20%
25%
30%
35%
40%
45%
50%
Admin Fee
15%
15%
15%
15%
15%
15%
15%
15%
15%
Customer Saves less the Admin Fee
- 15%
0%
5%
10%
15%
20%
25%
45%
50%
 
Number
 Contribution to Business Overheads & Profit after the Variable Cost 
 Sales
50
 R5 500
 R5 000
 R4 500
 R4 000
 R3 500
 R3 000
 R2 500
 R2 000
R1 500
Sales
60
 R6 600
 R6 000
 R5 400
 R4 800
 R4 200
 R3 600
 R3 000
 R2 400
R1 800
Sales
70 
 R7 700
 R7 000
 R6 300
 R5 600
 R4 900
 R4 200
 R3 500
 R2 800
R2 100
Sales
80
 R8 800
 R8 000
 R7 200
 R6 400
 R5 600
 R4 800
 R4 000
 R3 200
R2 400
Sales
90
 R9 900
 R9 000
 R8 100
 R7 200
 R6 300
 R5 400
 R4 500
 R3 600
R2 700
Sales
100
 R11 000
 R10 000
 R9 000
 R8 000
 R7 000
 R6 000
 R5 000
 R4 000
R3 000
Sales
110
 R12 100
 R11000
 R9 900
 R8 800
 R7 700
 R6 600
 R5 500
 R4 400
R3 300
Sales
120
 R13 200
 R12 000
 R10 800
 R9 600
 R8 400
 R7 200
 R6 000
 R4 800
R3 600
Sales
130
 R14 300
 R13 000
 R11 700
 R10 400
 R9 100
 R7 800
 R6 500
 R5 200
R3 900
Sales
140
 R15 400
 R14 000
 R12 600
 R11 200
 R9 800
 R8 400
 R7 000
 R5 600
R4 200
Sales
150
 R16 500
 R15 000
 R13 500
 R12 000
 R10 500
 R9 000
 R7 500
 R6 000
R 4 500
Sales
300
R33 000
 R30 000
 R27 000
 R24 000
 R21 000
 R18 000
 R15 000
 R12 000
R9 000
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