How to tips Return to the Topic Summary Page

How Often and How Many e-Mails should I send out?

Display  None   Instagram   Facebook   Twitter 
So often I read reports on the above topic and wonder why they make it sound so complex. Take the common sense approach, and you will be amazed at how much it simply makes sense!
 
It's early Monday morning, and you beat the traffic to get in early so that you could delete the weekend's spam before the day begun. It's a grind, but you do it daily to clear the overnight garbage that bulk mail marketers send. It seems that they auto generate addresses as daily you have to boot mail to Junk Folders! It's a pity as, at times, some precious e-mails get thrown out with the proverbial "bath water!"  Anyway, with the job done, you get stuck into your scheduled activities for the morning. Yip, mornings are always hectic.
 
It's lunch time, and you have your feet up taking a break with coffee and a salad (big night tonight at Joe's Restaurant) while you doodle through e-mail. Actually, you may read some of the latest spam before booting it to your Junk Folders. Next, you review the links to the blogs and social media sites that you follow.  All too soon your break is over, and you have to get back to your day. Afternoons are less hectic, and you are likely to spend time behind your computer before going home.
 
You arrive home, and it's family time, then the evening meal and time with the family. At times, generally after about 8 pm (and on week-ends) you may spend an hour or two browsing online while your spouse is in bed with an iPad catching up on social media sites.
 
You can Google the questions below for hundreds of thousands of search results or you can add you vote to the following common sense answers!
 
What day of the week?
Tuesday to Thursday. Monday and Friday are warm up and cool down days!
 
What time of Day?
Lunch time to early afternoon.
 
How often?
This depends on what you have to say and what the expectation of your customers is. There is a huge difference between you and the millions of spammers out there. You are not one of them and must resist the temptation to send unsolicited mail as sooner than later you will arrive at that door to find it locked or that you are automatically lead into a Junk Folder.  Remember that you have two marketing communication channels. The suggested monthly e-mail (push marketing) and the, on demand Link & List App (pull marketing) that puts a button bookmark on your customer's home screens. The latter is there for when your client has a quiet moment and wants to browse your latest taste experiences that will lure her/him into getting a table together.
Many hate missing out on deals and specials, but they hate a constant stream of e-mail even more. You can test but better still chat to your customers or offer a short survey form with the menu. They may just let you know what they prefer before the starter course arrives.
 
What works?
Your marketing will show results if you offer good food and a memorable dining experience. Couple this with a good deal and some event nights and you will surprise yourself.  Your subscriber's list will grow as people love to share memorable moments. We're all human; we seek fun times!
 
Webo Digital Giveaways

PcPe: The People Centred Performance Enhancement eBook is published in over one hundred countries and is available on Amazon. If you seek a turnaround strategy that works this eBook is tried and tested and has turned around small businesses, National Government Departments and even a University Department. You can read the reviews and about the USA 5 Star Award on Amazon. Click the links above to read these books on Webo Apps. TTGO: The book on the right Time to Go Online will help you navigate the challenges of going online.  There is no charge for these eBooks - we do not ask for e-mail adresses. If you'd like to chat however, let's set up a strategy session and get your business growing.

 


 

Webo Digital Links
 
 

Link to the following Referral Marketing Comunicators:

- - - - - -

Our Loyalty & Referral Communicator is built to suit individual requirements with our SaaS for local businesses.

Join the Webo Refer-A-Friend or Business Connection Programme
Our Advocates cash reward is R500 ($30) & our Ambassadors get R1 000 ($60)
per successful Referral. T's & C's Apply.  Click here to READ MORE
 

 

 
Attachments : 
No Attachments
Average Star Rating Click here to add a comment
Email this pageBookmark this pagePrint this Page Login
Find us on FacebookRead More About Our Restaurant VouchersLets Chat on our BLOGFind us on LinkedInFollow us on TwitterFind us on InstagramFind us on YoutubeFind me on Amazon