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Why Host Events: Are they not risky?

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Pre-booked voucher events take the risk of hosting an event out of the equation when balancing your books. You will know what resources will be needed in terms of staffing and food.
 
Creating a calendar of events and marketing the monthly events for the year ahead allows people to plan. It allows them time to market your events for you by getting a table of friends or business connections together for one of your promotions. Inspiring a get together gives cause for a celebration that will create memorable moments. Consistently offering special and unique events will draw in new customers and build the loyalty of your regulars.
Hosting events at your restaurant is a win-win for everyone. The trick is to ensure that you maintain standards and that you exceed the expectations of new diners. An annual calendar of events will give diners a topic for discussion; it'll get them chatting about returning for the next event. By giving them new experiences each time, you will ensure that you become an event on their calendar's that's not to be missed.
Invite restaurant critics as reviews should be encouraged for planned events as they will give critics something to write about when reporting on a future event.
Hosting events at your restaurant not only builds your brand as a place to go to for a meal, it establishes your restaurant as a venue for events.  Private events may be corporate launches, weddings, birthdays, fundraisers for charities or schools, etc.  Think about that restaurant that you go to on the other side of town. It is likely that you would have discovered it when you were invited to an event. Additionally, when you host an event, such as a wedding, be sure to promote your subscribers list so that you can promote the events in on your calendar/voucher website, your monthly e-mail campaign, your social media accounts and your Communicator App.
Restaurant Event Ideas
A Wine Tasting Event Package that includes:
 
  • 15 award winning wines to taste - 5 Cape Wines, 5 Drakensberg Wines, 5 Australian, 5 French and 5 Californian.
  • Cheeses from around the world
  • Bob & Sally's desserts
  • Pick up and drop off limo (optional extra)
A Professional Master Chef Tasting Event
  • Our Invited Professional Master Chefs each prepare 5 dishes to taste:
    • 5 Soups (Meat, Vegetarian, Gluten-Free, Cold & Spicy)
    • 5 Braai Specials ( The taste of SA's firesides)
    • 5 Potjie Specials (The taste of Africa)
    • 5 Cape Malay Curries ( The taste of SA's culture)
    • 5 West Coast Seafood Secrets ( SA's Hidden delights)
    • 5 Specialities ( Sugar-free, Vegetarian and Gluten-free)
    • 5 Hot Tarts Best of Tant Sannie's Legacy ( This recipe book found by accident in an attic dates back to 1877)
    • 5 Cold Desserts: Best of SA, Italy, USA, UK and France
  • That's a 40 dish buffet of Professional Master Chef Delights.
  • The Cape Farmers Winery will be on hand to promote their latest vintage releases.
Live Music
  • Chat to us about getting in music to bring in new people.
    • Local musicians are always looking for a place to play.
    • Think classical, jazz, decades (70's, etc.) and more
    • - selling vouchers helps to plan menu requisitioning. 
Cooking Classes
  • Sunday afternoon followed by a buffet of what was created with the whole family plus friends invited to come and sample.
    • Get creative - e.g., try a Dad and Daughter cooking course - Dad's cooks for 12 Adults and daughter cooks for 12 school friends). 
    • Promote the event with posters and flyers in your restaurant, on your monthly e-mail and your Communicator App.
    • Sell vouchers for the cooking course and the sit-down meal.
    • Put it on your voucher site.
    • Send out a dedicated email to announce the event and offer prizes from a panel of judges.
    • Publicise your event on your social media channels. If, for example, you are hosting a wine tasting, start sharing photos and videos of wine across all social outlets. Write blog articles about wine.
  • Selling vouchers helps you know how many people to expect.
  • Create a brochure that showcases what you’ll provide.
    • Put this on your voucher site and link it to social media accounts. It will help your loyal customers to promote your event as they can share it with their friends on Facebook or with business connections on LinkedIn.
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