Hello, I'm Alan Mackenzie, the CEO of Webo.
I recently wrote a blog post about the Three Steps to Viral Marketing. (See above)
Viral Marketing ideas, sound like a hole in a boat to many; because if it exists, it won't be for long 'cos you'll fix it or be swimming!
Let me start by asking what you plan to do till you find the money to grow? I've designed and built a system that can today become your lifeboat to viral marketing.
Even better let us reflect on what will make your business fly!
I've had hundreds of thousands of flyers distributed, deliberated with trailer and billboard advertisers and run bulk e-mail campaigns to opt-in subscribers, but we live in tight times; restaurants are closing, and it's common to find great shops in the malls closing.
How do you attract more customers and sell more to them? Many ask this question because volume drives profit, and profits sustain consistently excellent service, which, in turn, attracts more clients who buy more. In short, hopes and happiness are realised, but tight budgets drive fears and frustrations.
Launch parties are no longer the key to success, and the crunch, what to do questions, are always shot down by cash flow availability.
If you had an ear to a keyhole of many a local business would you be surprised to hear, "Marketing takes money, and to get going, you need to market an attractive product or service offering, that you sell at a loss." Can you afford this?
The secret lies in believing that it is possible to leverage what you have so that you get an attractive product and someone to market it, for you, for free?
We have found that stores that keep a fresh look, enhance the customer experience, as does efficient service. These things keep customers coming back, and they buy more and more often.
With customer traffic, you get turnover and profit to afford the costs that drive success. But, how do you get feet in the door when people are cutting back on holidays, restaurants, new cars and savings?
Let's take baby steps, but in fast forward, starting with, what is an attractive offer?
Firstly, consider price discounts. Is cheap attractive? Absolutely yes, but it has huge brand consequences, and it embeds future price expectations.
Secondly are volume discounts popular? Is buy one get one free attractive? Provided the product is desired, free has a magic all of its own.
Let us agree with the world, buy one get one free is attractive and provided your variable cost is less than 50% it costs you nothing. Buy two get one free is another option as is buy three get one free, etc. In fact, if there are add-on sales such as starters, desserts and drinks the free offering stands to reward you richly.
The success of a Free Marketing campaign is all about the eyeballs to information that it attracts.
The reach of the internet is both locally intensive and global. Its power lies in that it shares knowledge. The Facebook mantra of CONNECT, LOOK AND CHAT sums it up perfectly. Can you leverage this? Yes, you can. Create a great deal and watch the conversation grow!
Sharing with friends on Facebook, followers on Twitter and with business connections on LinkedIn is common. The number of friends you have is largely driven by how much you share, and this is a social barometer of your popularity.
Seeking popularity is human nature. We chat every day about a wide variety of matters. Social network sharing about an attractive deal is assured provided it is easy to do. CONNECT LOOK AND CHAT works, the trick is to be the topic of the chat!
Webo has built a site builder with a focus on social sharing that is integrated with the social media platforms. Sharing is just one click away. Just select the preferred destination for your attractive offer and CLICK TO SHARE. Start with your network, and if your offer is good, it will be shared over and again.
Be a winner and contact us to set up a free campaign for you.
Free viral coupon marketing that just works is more than possible - chat to us because, together, we can make it happen.
The How To: Summarised.
Step one: Create an attractive deal. Ask five women if they want it, and if so they will share the news with friends.
Step two: Market an attractive deal. Dig deep and put your best foot forward. Design an awesome offer that costs you nothing and which is a win: win deal for you and for your customers.
Step three: Contact us to build your viral social media platform. It's funded by a small charge to consumers for coupons loaded to their own free coupon account, and it's free to you.
Thank you for your time.