Hashtags offer a range of benefits such as expanding your reach, improving the chances of you being found and giving focus to campaigns. The strategic use of #hashtags will help to improve your SEO and get your site trending. We use #hashtags as a part of our Loyalty Programme as they enable us to shape and market an identity. In getting ready you should start thinking about a tag line, a mantra, if you like. These will help you to shape your #hashtag. The use of a suite of carefully chosen strategic @hashtags is encouraged. Consider a brand hashtag, a lifestyle hashtag, short term hashtags that give identity to the campaigns. In many ways hashtags are like keywords, they define who you are, and they leave a bread crumb trail back to you. It’s about extending your reach and attracting new potential customers back to your site for a conversation. Social marketing, campaigns, and promotions generate engagement. Engagement builds awareness. Engaging with trending #hashtags allows you to enjoy the springboard and to pull followers back to your site. Think locations, experiences, events, lifestyle. product use and more and the possibilities will escalate. Start using #hashtags with product images, think competitions that entertain, amaze and engage. How do your #hashtags give meaning to your customer’s lifestyles and hobbies. What are the common threads? | 
