Day 3: DTHT Course - Hamburger Marketing


Hi There,
DTHT Course - Day 3: Hamburger Marketing
The LPM is for businesses who delight customers. The three layers; coupon, loyalty and referral attract, retain & grow the business. We call it Hamburger Marketing because the layers combine to effect an impact and outcome yet you can make each layer as individual as you want it to be.
Our Grandparents and their's used Word of Mouth Marketing (WoM) to grow their businesses.  Absolutely, it has worked for generations. Read on and discover how we have automated WoM to be all that it can be in the online world of the internet.
WoM used to be simple, it still is, you know that you have to attract customers, then you have to deliver and delight so as to stand a chance of getting them to refer you to a friend or business colleague. If half do, twice a year, your turnover will double.
- Drive the Referral Layer:
Reviews grow reputations. Sharing is online WoM. Structured rewards grow reputations and referrals.
- Build the Loyalty Layer:
Start with private customer accounts, then engage and find out exactly what the value is that you deliver.
- Setup the Coupon Layer:
Attract new customers and segment them into lookalike groups to service their specific needs or desires.
The LPM has no beginning and no end. It is about creating a community that services the needs of the others.
We offer a SaaS (Software as a Service ) package that automates the marketing on a site, apps, blog and social media. During this 14 Day Course we will show you what it can do for you.
Our Q&A disussions are set up to meet the needs of our DTHT Course participants. The default timing is daily at 6pm in the online meeting room. The meeetings are restricted to small groups so as to allow us to get personal about your business. By arrangement, we will also set up one-on-one video conferences between us and your team in a Webo Online Meeting Room.  Contact us to set up a one on one discussion. Set out below are a range of videos that address frequently asked questions as well as recorded webinar introductions. We have also offered links to specialist industry applications.
Today's assignment is in three parts.
1. Please read our eBook; Loyalty & Referrakl Marketing Basics. You will find a copy here
2. Please revisit and study the following demo loyalty and referral marketing communicators. - Restaurants - Legal Firms - Furniture Stores - Shopping Malls - Jewellery Stores
A second review of the above sites will be useful in that they will again spark ideas on the structuring of your loyalty & Referral Marketing Communicator.
3. Please watch the webinar replays below plus any of the other videos that you feel will be useful to consolidate your knowledge on loyalty & referral marketing.
  • Should you have an interest in Loyalty & Referral Marketing for Law Firms please follow this link:  https://mycom/LAWlinks
  • Should you have an interest in Loyalty & Referral Marketing for Restaurants please follow this link:  https://mycom/RESlinks
  • Should you have an interest in Loyalty & Referral Marketing for Lodges and Hotels please follow this link:  https://mycom/LAHlinks
If you get stuck - Let's chat, 
Alan Mackenzie
CEO Webo
B. Acc., B. Com. (Hons) BDP, Dip. P.A., CA (SA)
Snapshot - 1min 10sec
 What is Loyalty Marketing 
Snapshot - 1min 10sec
What is Referral Marketing?
Snapshot - 1min 43sec
What is Webo SaaS?
Hotels - 2min 1sec
APP Gifting
Restaurants - 2min 1sec
APP Gifting
Trending - 3min 55sec
Video Marketing
Overview - 7min 11sec
Referral Marketing
Overview - 1min 43sec
Webo SaaS
Overview - 3min 38sec
4 Channel Marketing
Review - 4min 53sec
SaaS App in Action
Review - 7min 56sec
3 Steps to Going Viral
Review - 6min 38sec
Get Growing / Secrets
Webinar Intro Replay - 12 Minutes
 Introduction to Hamburger Marketing
the Integration of Coupon, Loyalty & Referral Marketing designed to
Get Your Business Growing.
Webinar Intro Replay - 17 Minutes
Coupon Marketing - Level 1: Get Them
Attract new and existing buyers  
Our Apps make it easy to Reward Them
Webinar Intro Replay - 12 Minutes
Loyalty Marketing - Level 2: Keep Them
Engage and Convert New Customers
Our Apps make it easy to Reward Them
Webinar Intro Replay - 9 Minutes
Referral Marketing - Level 3:  Get Growing
Get your customers to grow your business
Our Apps make it easy to Reward Them
Reputation & Referral Marketing 
3:39 Minutes
Reputations & Referrals Grow Businesses
Our Apps make it easy !
The Webo SaaS Challenge - DTHT
SaaS, The Professions,
Retail & Other Coach
Alan Mackenzie
Robert Knuckley & Matt van Doorn
Chris Pollard: Coach