In a minute the executive summary below outlines how you can "rocket" your sales
without a huge budget. If you'd like to chat, book an online or offline meeting CLICK HERE.
WHAT WE OFFER
Executive Summary
Does your business seek to promote "awareness" within the Fourways community? If so, our WEEKLY DEAL awareness marketing campaign, driven by personal referral marketing, will do this at R500 pm, billed quarterly.
Would you like to join the Fourways Virtual Mall's Loyalty Club. Selected products will be sold/showcased online together with your WEEKLY DEAL to customers who will earn loyalty points that can be used within the Loyalty Club. Thousands of customers will get private online loyalty accounts. Thus customers could earn points on an occasional buy such as a mattress and redeem points on dog grooming! The WEEKLY DEAL plus Loyalty Club membership, costs R1,000 pm, and is billed quarterly.
Is your website a complete waste of time? Does it drive traffic to your business? In short, websites have become like telephone numbers; if you have the number/URL you can use it effectively, but if you don't have it, the telephone book for website addresses "Google," will put your business on the first page of a search result, but only if you have a big budget to get/keep you there.
By 2010, the world had fallen in love with the easy build DIY website. They levelled the playing field for SMEs and they were cheap and effective in driving traffic to businesses.
By 2020, another 1.5 billion websites had been added to the internet and to add to the woes of volume, keyword abuse resulted in search results delivering thousands of, mostly irrelevant, results to any search query. Over 80% of websites are dormant, as a result of them never having been opened, as only a few of us are prepared to look beyond the 1st page of a search result.
THE SOLUTION
Your customers can grow your business if you make it easy and if you incentivise them to do so. Our DEALFINDER Awareness Marketing campaign and the collective power of the Fourways Loyalty Club will do it for you.
READ on for the DETAIL on how we EXCITE, GROW and RETAIN your customers
to buy MORE & MORE OFTEN. Alternatively BUY NOW and we'll show you how!
The FOURWAYS VIRTUAL MALL is hosted on the Webo Director
The Webo Directory is an international Directory that is integrated with eBusiness, eCommerce and eMarketing site builders
The Webo Directory is hosted on servers in the USA, management is based in Fourways, the programmers are in India and the designers are in the Philippines
The Webo Directory gets about one and a half million hits a month, so it's like being in a mall with lots of passing traffic
The Webo Directory has been in development since 2004 and it hosts over 6,000 South African Business websites and listing landing pages
The Fourways Virtual Mall (FVM) hosts the Fourways Pocket Advisor, which is a list of over a thousand Fourways businesses that have been recommended to us in recent years
The Pocket Advisor offers telephone numbers and links to Webo Directory Listing Pages, Deals, Loyalty Rewards and Referral Rewards
The FVM also hosts the Fourways Dealfinder App which is an advanced Referral Marketing campaign platform
The Fourways Dealfinder is "Under Construction."
Your and other campaigns have not been loaded.
Subscribe to the Fourways VIP Dealfinder Now and be Rewarded with awesome bonuses.
Press Releases can take the form of two full-size WEBPAGES, such as is illustrated in the WEBPAGES Section
Alternatively, they can link to flyers as is illustrated on the right
It could offer a link to your newsletter
It could link to your brochure or we can host it as an online flipbook
Press Releases, Newsletters, Brochures or Flyers are displayed at the top of the DEALFINDER
PRESS RELEASES can be set to require sharing or reviews to show or download them
All Bundles include a Press Release Page Press release pages are changed monthly
Referral Marketing with the DEALFINDER is underpinned by the concept of "Give to Get,"SHARE or WRITE a REVIEW and get a DEAL VOUCHER. DEALS can be Tracked to limit the number available which assists "end of range" offers, etc
In each of the examples above the paid search results are relevant and they display on page one.
After the paid search results it is a hit or miss affair.
Sites with advanced SEO ratings; those with thousands of backlinks, consistent daily content updates etc, will rank well but
many Fourways businesses will find themselves hidden, with thousands of others, in the queue
Some years back we distributed, in Fourways, what we called a Z-fold DEALS FINDER “Fridge List.
It was a printed Z Fold and thus it was more of a handy telephone list of selected suppliers that were offering deals.
We distributed 54,000 copies via the Fourways Post Offices.
We stopped when the reliability of the Post Office collapsed.
The sad truth is that without a large advertising budget your website will most likely continue to only preach to the converted.
The problems are mostly the massive growth in internet sites which when coupled with keyword abuse leads to the irrelevant search result analytics seen above.
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BONUS 4 is an Awesome Deal
It is worth TEN TIMES the price of the VIP DEALFINDER PACKAGE
THIS BONUS IS A LIMITED TIME OFFER
IT INCLUDES A FREE ONLINE SHOP
IT HAS TO BE LIMITED as it requires a HUGE COMMITMENT
It will take your ACTUAL SALES beyond leads to Cash in the bank!
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Does REFERRAL MARKETING work?
Here are some examples
Read these & other local & international success stories in our eBooks
Coca-Cola launched hand-wrote millions of coupons in 1913 (massive growth)
Cashback rewards (used to launch PayPal), commonly paid for a referral
Accommodation credits (Airbnb)
Giving free storage space (Dropbox)
Sharing or giving a free ride (Uber)
Cashback rewards (Google)
Give status position by referral (Starbucks – referral gets you gold status)
Bonus points used for free accommodation (Marriott Hotels)
Reviews, referrals and recipes – cashback (From Fresh)
Cashback (Amazon Prime)
Discount on next order (Greats – shoe distributor)
Fashion – cash discounts given to friends as gifts
Mattresses – discounts gifted to friends who refer you to the merchant and cash to the referee on sale (Leesa Mattresses)
Fleet management tracking – US $200 Amazon gift card on referral (Fleetmatics)
Free use of software on referral (Evernote)
Cash reward when a referral signs up (Tax Act Accounting Software)
Referral of a new customer (American Express)
Cash reward to referee and discount to the purchaser (Advanced Auto Parts)
Free Membership (Citibike Bike Rentals in New York City)
Free Furniture to the referee (Made.com Furniture Sales Online)
Rewards for referral (Tesla)
Lucky Draws (Rachel Hill Art)
Order a free e-book and share it to get other referral rewards (Legal firm)
Reviews or recommendations earn rewards to V IP sale (Just Designer Designs)
Slow Day Treatment special – 50% off on Mondays for a referral (Beauty Horizons)
Waitron Photo competition – Waitron earns cash reward and table earns a discount on next meal
Free suit hire for referral (Suit Up)
Last-Minute Booking Deal – 2 nights for one-bed night paid for
Free Car Wash – loyalty card points
Book Club Rewards – free coffee for a book club meeting (The Coffee Shop)
These and other examples are discussed in our eBooks
See the LOYALTY CLUB MEMBERS on the FOURWAYS DEAL FINDER for live ideas
If the Referral Marketing Campaign does not work it is because the Referral Rewards are not relevant to the customer.
We promise to work with you to segment your customer audience and to test REWARDS to find what works for your customers.
Remember that financial discounts are often not the best REWARD.
Sign Up and check your inbox as we will contact you to set up dates and times for us to engage and advise on the Referral Marketing Campaign that we will build for you.
In summary, VIP SUBSCRIBERS belong to a select group of Fourways Virtual Mall Loyalty Partners, who each contribute a selection of products or service offerings. Buyers get loyalty points credited to their loyalty accounts for purchases. Loyalty buyers can exchange points between members. Ts & Cs apply.
DEALFINDER SUBSCRIBERS typically offer a weekly DEAL that is promoted via a REFERRAL MARKETING campaign to opt-in customer lists.
Per 20 VIP SUBSCRIBERS with an opt-in customer list of 2,000 the total opt-in list have some 40,000 customers on it. Say the unique number is as high as 50%; that's a unique opt-in list of 20,000 customers. If only 5% of these download a DEAL VOUCHER then personal referrals will go to 300,000 potential customers.
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