|
Our eMarketing strategy can be summarised as follows:
Step 1. Delight Your Customers and Segment Them into Like Minded Groups
Where appointed as your eMarketing Agency, we will segment your customer list to ensure that questions posed to customers in an Agile survey are relevant. Our experience is that a few well structured questions will establish what is desired opening the door to a sale.
Step 2: Engage
We will offer every customer a private online account to house, reviews, coupons and rewards. We will ask Customers to register for Info, Deals, Classifieds, and Email Alerts per specified Locations for defined Products or Services. When you know what they want, you only need to give it to them! It is that simple!
Step 3: Excite
Incentivise Customers with Rewards relevant to each Customer Segment and excite them to buy more, often with deals and coupons.
Step 4: Retain
Reward those that buy more and more often with coupon rewards and points. Engage and build relationships with events and information! In a collective Marketplace, encourage sellers to offer points consolidation so that points earned offer a desired reward sooner.
Step5: Grow
Reward customers for writing reviews that grow your reputation. Reward customers for Social Media Sharing and reviews by sharing something worth sharing. We will discuss with sellers the options, including gamification, two-way referral rewards, status sharing, and the pool of available eBooks that Webo offers without charge. In addition, customers will be asked to register their needs in their online loyalty accounts and receive eMail Alerts about new Info, Deals and Classifieds by Location and Category.
|
.png)
.jpg)
.png)
..png)
.
..png)
