Our Strategy starts with exciting audiences with DEALS and COUPONS.
Next, we must offer something easy to share and rewarded.
In a nutshell, shared opinions drive sales. Your customers/clients will talk to their friends about cherished experiences, as it is human nature to do so. A study from Texas Tech University confirms that: 83 per cent of users are likely to share a product or service after a good experience. Yet only 29 per cent actually do. That means an average of 45 per cent of users who would otherwise share do not share.Marketing can be expensive and time-consuming. Referral marketing is anything but this. In fact, referrals are the cheapest and most effective form of marketing and shouldn't be ignored. In its simplest form, referral marketing doesn't cost a dime.- Texas Tech TodaySatisfied customers have something to share but generally do not do so if it is not easy to do while enjoying the experience. Incentivising customers may help, but "quick and easy" sharing is essential.
Remember:
"the sale is not complete until the customer is so happy that he or she confidently makes referrals." — John Jantsch (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar)
Referral Marketing is a part of our strategy to "Get Your Business Growing".
The Johannesburg Northern Hood creates a Community of Buyers and Sellers, including their friends and customers, offering private and personal loyalty accounts. Prospective buyers can register their desired Deals, Coupons or Product/Service information on their Online Loyalty Accounts. Sellers will be notified of demand trends, and Buyers will be alerted to Deals and New Information or Classifieds that meet their registered demand.
In short, the Local Marketplace encourages loyalty because it is easy and rewarding.
At the core, we build brand loyalty and reach. Our Marketplace enables Sellers to trade In Their Names to grow their Brand Loyalty. We do not sell your products - you do!
The Marketplace allows sharing on phones and PCs.
It is easy as earning an incentive, plus the gratitude of a friend is only a couple of clicks away.
Studies have found that between 70% and 86% will share when it is worthwhile and easy to do. Thus:
For every 100 customers,
70% will share with friends on, say,
Facebook where, on average, they have 338 friends.
In the first step, This referral will reach: 70% x 338 people x 100 customers = 23,660 referrals.
In the next step, the reach explodes but suffice to say that the local reach will be saturated.
Studies show that in seven steps of friends and connections sharing, everyone in the world on the internet will be reached.
Suffice it to say that this Marketplace makes it easy to share, and doing so will earn your brand positive engagement and leverage customer advocacy to accelerate growth effectively.
Do the maths with your numbers: Your Reach Potential ='s (?)
At Webo Brand Building, Collective Marketing and P2P Person-to-Person relationship-building eBusiness, eCommerce & eMarketing Site Builders combine to make us the most comprehensive Directory and Site Builder in the World.
If your website is in the 1.5 billion that do not fit on the 1st page of a search result, let us show you how your customers can build your brand and drive "eyeball" traffic. It starts with a well-strategised DEAL.
A key to growth is segmentation; organising customers into like-minded lists. Our Agile surveys optimise needs analysis as the next question is based on the answer to the previous question, and by asking a few questions, we can segment customers in terms of their interests which drive their needs.
We engage and communicate with listings, advanced listings, online deal vouchers, independent pages, websites, blogs, link & list content communicators, online meeting rooms, coupon marketing campaigns, loyalty programmes, reputation & referral marketing automation & Social media integration.
The Marketplace offers unpriced product showcasing, fixed price sales and auctions of physical and digital products with variation management & promo codes, direct deposit, EFT, credit card and PayPal payment channels, including payment and delivery tracking. We are ready for any currency, or sellers can create an in-house currency for, say, loyalty "points."
With over a billion websites being dormant, the HEY DAYS of websites driving traffic to SME businesses without big marketing budgets is over. No matter how attractive a website is, it does little for a business if it is dormant. The WEBO MARKETPLACE DISRUPTION is that eMarketing completes the digital marketing toolbox now needed to engineer growth.
Our Deal Marketing includes DEALS (offers to buy) which are not tracked and COUPONS (Loyalty Rewards) which are managed and tracked in Loyalty Accounts
The following pages are drawn from our Book titled: Reward Structuring with the Webo SaaS.
Click any of the pages below to download the eBook version to read more.
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