How can one engage customers, and what’s the most compelling incentive you can offer? There are a wide variety of possibilities, including the following as potential incentives to establish and build relationships:
Discount: Buy More (2 for 1) Coupons, Discount (50% off) Coupons, Cash-Backs, Free/Expedited Shipping
Educate: Workshops, Webinars, Mini-Courses, Video & Audio Presentations
Events: Social events, Workshops, Guest Speaker Presentations
Fun and Entertainment: Competitions, Lucky Draws, Giveaways, Free Gifts
Information: How To Guidelines, Newsletters, eBooks, Articles, Brochures, White Papers, Community WhatsGood Pages
Reviews: Video Feedback, Written Opinions, Audio Podcasts
Simplify Articles that summarise or which include Infographics or Graphs, Checklists, etc.
Surveys: Interactive Quizzes, Polls and Forms
Trends: Top 10 Lists, What's Good Apps, Surveys and the Results Thereof
You will need to draw on your understanding of your customers/clients. Only appealing offers drive shares, so select a valuable and compelling incentive specifically matched to your best customers. Often, the most compelling benefit will not be a financial discount. Recognition and VIP status, and service benefits are normally highly desirable. Double-sided rewards that deliver equal benefits to both sender and receiver have been found more effective than single-sided rewards. User altruism and the will to improve their friends’ lives are fundamental to a compelling incentive.
