About Marketplace Marketing
  • Webo's Marketplace Marketing​ (WMM) is for Sellers and Buyers.
  •  
    WMM enables Communities to engage and support each other's needs.  Sellers need buyers to survive and thrive, and those that do will have perfected a game plan to delight buyers in satisfying their needs.
  •  
    On a global scale, marketplaces have dominated online shopping and led by Amazon; traditional supply chains established to meet consumer demand have been reinvented. Big businesses like Takealot, Makro, and others have established marketplaces in South Africa. Facts may differ, but a common thread is to own the customer and outsource stock holding, holding costs, listing expenses, payment collection and more to small businesses that become undisclosed third parties whose business brands and brand loyalty are neither developed nor recognised. 
  •  
    Webo has developed frameworks over many years that get customers to grow businesses. Webo's marketplaces manage the online market, businesses are listed in their name, and payment checkouts are processed in their name so that their brands as online marketers are established to build brand loyalty. Clearly businesses on Webo Marketplaces retain ownership of their brands, cash flow and customer loyalty. The Webo eMarketing toolbox, developed over some twenty years, now serves collective markets where SMEs have the full functionality of the complete Webo eMarketing upgrade without the cost of establishing and maintaining a dedicated marketplace committed to their needs. Given that they have the power of a collective market, the Webo Marketplaces present a unique opportunity for SMEs to get their businesses growing.
Webo believes that sellers need to delight, excite, retain and grow, while buyers need to be able to register their needs and be informed when their demand has attracted supply.  The process is one of meeting demand (or buyer pull) with supply (or buyer push).
 
As a whole, buyers know all who would benefit from the products marketplace sellers offer. The growth of marketplaces offering to sell third-party products is a short hop from traditional market supply dynamics. 
 
Sellers can link to their Online "Deals Pages" from Free Product showcases or galleries on Webo Marketplaces. Webo also offers free business listings or Biz pages. We charge for using our toolset to excite, retain and grow SMEs. We are happy to create or use existing logo artwork, product galleries, reviews and opt-in customer lists.
 
We feature Deals Pages on relevant/available Whats Good Pocket Advisors, Loco and/or Nook Marketplaces. We host Deals Pages on independent landing pages with a URL so you can link to it on your emails, flyers, in-store posters, etc. We also offer Custom URLs for a once-off annual charge.
Our eMarketing strategy can be summarised as follows:
 
Step 1. Delight Your Customers and Segment Them into Like Minded Groups

Where appointed as your eMarketing Agency, we will segment your customer list to ensure that questions posed to customers in an Agile survey are relevant. Our experience is that a few well structured questions will establish what is desired opening the door to a sale.
 
Step 2: Engage
We will offer every customer a private online account to house, reviews, coupons and rewards. We will ask Customers to register for Info, Deals, Classifieds, and Email Alerts per specified Locations for defined Products or Services. When you know what they want, you only need to give it to them! It is that simple!
 
Step 3: Excite
Incentivise Customers with Rewards relevant to each Customer Segment and excite them to buy more, often with deals and coupons.
 
Step 4: Retain
Reward those that buy more and more often with coupon rewards and points. Engage and build relationships with events and information! In a collective Marketplace, encourage sellers to offer points consolidation so that points earned offer a desired reward sooner.
 
Step5: Grow
Reward customers for writing reviews that grow your reputation. Reward customers for Social Media Sharing and reviews by sharing something worth sharing. We will discuss with sellers the options, including gamification, two-way referral rewards, status sharing, and the pool of available eBooks that Webo offers without charge. In addition, customers will be asked to register their needs in their online loyalty accounts and receive eMail Alerts about new Info, Deals and Classifieds by Location and Category. 
Webo Marketplaces are engaged local communities that create and direct collective buying power as Webo takes Local Marketplaces to the World and The World to Local Marketplaces. The result is an engaged, vibrant Local Marketplace that is a WIN-WIN for sellers and buyers as Webo is the world's most comprehensive eBusiness, eCommerce and eMarketing Site Builder Directory.
 
Indeed, we are like no other. Your Success on the Webo Directory will be Our Success as we are committed to Buyer and Seller Delight!
 
BUYERS
 
Keyword abuse has diluted the relevancy of Search Engine Search Results Pages. The facts are that 75% of search traffic select the top three results on page one. 20% choose the balance of page one, and over 1.5 billion beautiful websites have never been opened, not once, ever from a search results page.
 
Do the Math – ~Divide the listings on Page one by over 1.5 billion! the fact is that keyword abuse on an overcrowded Internet has locked away local "diamonds in the rough" that you, as a buyer, have zero chance of finding.
 
Alphabetical Lookup drove Telephone Books. You had to know what you wanted to find it. Info on Biz Pages, Deals and Classifieds by Location and Category drives Webo. Go Local and find that Gem. Marketplace loyalty will see buyers accumulate points for consolidation and early redemption for a sought-after loyalty reward.
 
Marketplace Marketing is about a local community collectively marketing each other. It is about establishing marketplace dominance in a local market. If 50 businesses distribute 200 flyers each, they will distribute 10,000 monthly. If 5% share and are rewarded with deals and coupons on WEBO, an audience of 150,000 (less an allowance for duplication) will be reached, and buyers will be able to support local traders that meet their expectations.

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Finally accreditation
Not all businesses are legitimate and not all buyers are delighted. The Webo Trust seal on a marketplace site means that the Webo Marketplace Marketer has established that the business exists and that the surveyed customers were delighted with the products or services provided.
We, too, offer Deals and Referral Rewards.
See Our Pricing Schedule Below.
Please select an option to download a pdf document by clicking on the image.

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Marketing for the Professions
 
CONTACT US, ACCESS & SELECTED LINKS
 
Webo Pricing 
Validity Period
2023
2023
1/8 to 30/9/23
Paid in Advance
Billed Monthly
Billed Annually
Once Off DEAL
Duration
30 Days
365 Days
Max 365 Days
 
 
 
 
Buyer, Blogger, Customer Account
 
RNil
 
 
 
 
 
Get Started Deals
 
 
 
DIY Business Listing aka Biz Page
RNil
 
 
B4U Business Listing aka Biz Page
 
R500
Rnil: 1st Page
DIY Loco/Nook Product Gallery/Showcase
RNil
 
 
B4U Loco/Nook Product Gallery/Showcase
 
R500
Rnil: 1st Page
 
 
 
 
Business Listing Upgrades
 
 
 
DIY Mention-Me Referral Reward Upgrade
RNil
 
 
B4U Mention-Me Referral Reward Page
 
 
R500
DIY VIP Listing
R300
R3,000
 
B4U DIY VIP Listing
 
 
R500
DIY VIP Marketer Listing
R500
R5,000
 
B4U VIP Marketer Listing
 
 
R1000
All Options Per Listing - DIY
R800
R8,000
R4,800 
 
 
 
 
Deals & Specials Pages
 
 
 
B4U Deals & Specials Page - Updated Mthly & Short Webo URL + 200 A6 Webo Flyers with Custom Link
R500
R5,000
R3,000
 
 
 
 
Deal Coupons & Vouchers
 
 
 
B4U Limited & Tracked Deal Coupon - Updated Mthly + Online Buyer Accounts + Short Webo URL + 200 A6 Webo Flyers with Custom Link | Once Off Price (pm/pa)
R500
R5,000
R3,000
B4U Unlimited & Not Tracked Deal Coupon + Short Webo URL + 200 A6 Webo Flyers with Custom Link | Once Off Price (pm/pa)
R350
R3,500
R2,100
B4U Limited & Tracked Deal Voucher - Updated Mthly + Online Buyer Accounts + Short Webo URL + 200 A6 Webo Flyers with Custom Link - Priced Per Sale
15% Sales Success Fee
 
 
 
 
 
 
eBusiness, Ecommerce & eMarketing Bundles
 
 
 
DIY eBusiness
R300
R3000
R1800
DIY eCommerce
R300
R3000
R1800
eBusiness + eCommerce DIY Bundle
R300
R3000
R1800
DIY eMarketing
R1,250
R12,500
R7,500
eBusiness + eCommerce + eMarketing DIY Bundle
R1,250
R12,500
R7,500
B4U: Subject to Quotation
 
 
 
 
 
 
 
Trust Seal Accreditation R300
 
Flyers
 
 
 
Webo Flyers per 200
 
 
R100
Webo Posters Each
 
 
R35
 
 
 
 
Webo is not VAT registered (yet)
     
 
Getting Started 
• The 3 e's To Making Money Online. eBusiness, eCommerce & eMarketing.
This is a comprehensive book presented in three downloads. It is 400+ pages long.
eBooks
• Getting The Digital Marketing Basics Right: Click here
• Digital Marketing with the Webo SaaS: Click here
• Reward Structuring with the Webo SaaS: Click here
• Hotel & Restaurant Loyalty Programme Review: Click here
 
Demo Coupon, Loyalty & Referral Pocket Advisors / Programmes
 
Webo Digital
• Support - Webo Academy https://saas-meetings.webo.directory
 
WhatsGood
 
Video Reviews
Looking For Loyalty Programme Marketing Ideas?
 
Access
• Should you be asked for a password use: 1234@abcd
 
The Webo Digital and the WhatsGood websites have contact us options and full email and telephone contact details.

 

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