About Mug Marketing
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About Mug Marketing
Some 400 billion cups of coffee are drunk every year which makes coffee the most popular beverage in the world.
Statistics vary but the consensus is that some 100 million cups of coffee are drunk in the UK every year.
On average men drink about two cups a day and women are only a couple of cups behind. While coffee lads tea globally about 50% more tea is drunk in the UK than coffee.
No matter the preference, the acquisition of a quality coffee mug is appreciated, retained and regularly used as it is a desired must-have.
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Mugs are popular promotional gifts, for a multitude of reasons.
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They deliver messages over and again.
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In a one-on-one moment during a coffee break.
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They offer interest and exciting social media storytelling.
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Gifted to staff they ignite discussion within the staff members' social circle.
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They reinforce calls to action such as a phone number, website address or even a #hashtag.
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They build brand loyalty by simply showcasing a logo and a tagline.
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Memorable illustrations, humourous quotes, fun pictures and more will make mugs interesting and add to the long-term value to be derived as the mugs will appeal to a wider audience for longer.
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Dishwasher-proof quality printing will ensure that the mugs have a long shelf life.
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Nine out of ten consumers recall branding on coffee mugs as they have used them many times and some seven out of ten will remember the call to action.
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When you gift a coffee mug there is no doubt that you are targeting and reaching the right audience because you will be gifting the mugs directly to your target audience.
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Most of us have developed the art of switching off to sales pitches.
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Coffee mug messaging is almost impossible to ignore.
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Coffee mugs are widely appreciated and thus they build trust and loyalty.
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QUOTABLE QUOTES
“ What we do and how we do it matters. When you know what, how becomes the easy part. ”
“ When they say that it’s impossible you can only astound for who will you disappoint?”
“ Training is everyone’s business - When you get it right - You will have little to do.”
“ Don’t talk for hours - Keep it short if you can - People only keep the minutes”
“ Paint your success beforehand as success must be seen to be reached ”
“ Work in silence if you please but Share your thoughts.”
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