Since the sport went professional and the KwaZulu-Natal Rugby Union adopted The Sharks as a brand name for their team, The Sharks have, over the past decade, evolved from a provincial rugby brand to a commercially recognised sporting brand of international acclaim, promoting an intrinsic lifestyle value as well as fashion, entertainment and sporting aspiration. 2009 was the second consecutive year it achieved Superbrand status.
Originally nicknamed the Banana Boys, when The Sharks became the brand name in 1995, there was huge opposition to the name change. In fact, there was a lot of resentment towards the Union for some time. Now Durbanities, including fans from all over the world, are proud to call us The Sharks.
It is a sporting brand market leader - in innovation, match day activation and brand communication. There can be no better word to describe The Sharks brand essence than Sharkertainment.
Our brand is recognised all over the world and it is supported by a team that consistently plays entertaining and exciting rugby that appeals to a broad spectrum of rugby enthusiasts across the demographic, age and sex spectrum.
The official home of The Sharks is KINGS PARK.
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Originally nicknamed the Banana Boys, when The Sharks became the brand name in 1995, there was huge opposition to the name change. In fact, there was a lot of resentment towards the Union for some time. Now Durbanities, including fans from all over the world, are proud to call us The Sharks.
