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Smeg is an Italian manufacturer of upmarket domestic appliances.
SMEG was founded by Vittorio Bertazzoni in 1948 as Smalterie Metallurgiche Emiliane Guastalla (metal enamelling factory) in the village of Guastalla, Reggio Emilia, Italy. The company is still in the private ownership of the Bertazzoni family, with Roberto Bertazzoni the current chairman and CEO. The company remains headquartered in Guastalla.
FAB Appliances
They are best known for their 1950s-style "retro" refrigerators (the FAB range) that have curved corners and come in a variety of non-traditional colors (for example pastel blue, lime green, orange, yellow and pink) and patterns (including striped, Union Jack and various other themed versions). The FAB range has now extended to cover dishwashers, washing machines and even (in the UK) flueless gas fires.
More recently they have expanded their product range to include induction hobs, integrated washing machines and washer dryers. In addition, they scored a hit with sales on the "Opera" range of freestanding range cookers, such as the A1, which has almost become a style icon, much like the famed FAB28 fridge and its derivatives. These products, along with style-led design in other areas, has led to SMEG being regarded by consumers and the media as leading the industry in design and aesthetics.
Showrooms
In SMEG showrooms the visitors can appreciate the latest design trends for domestic appliances. A wide choice of built-in and freestanding products are on display.
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